Judy Loher has been building and investing in SaaS companies since 2000. This includes seven early years at salesforce.com, seven years consulting exclusively with B2B SaaS companies, and four years building a VC firm that invests in early-stage SaaS companies. Taking what she learned during four years working in venture capital, Judy de-mystifies market sizing and helps founders understand how to approach bottoms-up market sizing for their business. Along the way she includes perspectives about minimum market size requirements for venture if you’re a B2B SaaS company, specific market factors that can raise red flags, and provides examples of metrics and positioning that investors want to hear.

Watch the video recap below