Crisis Comms for Enterprise & B2B Founders
As an enterprise startup, how do you get the right message across in the age of COVID-19? Well, it’s complicated. So we asked Galina Antova, co-founder and CEO of Claroty, a cybersecurity startup that counts Fortune 500 companies like Chevron and Pfizer as customers.
Galina sharpened her CEO skills at Siemens, where she created a startup within the billion-dollar company. Today, this global entrepreneur is building Claroty, and like many enterprise startups, they have a high burn rate during these hard times. So she’s finding new ways to adapt.
Galina shares her expert tips on ways B2B companies should communicate to employees, board members, customers, and prospects in our new normal.