Company positioning is a powerful tool that can be used to refine your strategy, align all your executives, and create the language you will use to talk about your company and product with the market. In this session Judy Loehr will illustrate the impact strong positioning can make on your business and walk you through the pitfalls of talking about your product without context. From there Judy will walk you through a road-tested framework you can use to develop your company positioning and structure your product marketing. Judy has refined this framework working with 50+ B2B SaaS companies and breaks it down into pieces you can take and use with your team to develop your own product positioning and company story.

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