If you’re a consumer startup looking to raise, you should read this.

We gathered a few of the brightest VCs in the consumer space to get real about what COVID-19 means for founders and funders. Elaine Zelby, a VC at SignalFire, chatted with fellow VCs Ilana Stern and Sarah Tavel about what they’re seeing — and how they’re advising their portfolio companies to look ahead.

Ilana Stern is the founder of Weddington Way, a bridal shopping platform, and is now a General Partner at Peterson Ventures, an early-stage consumer and SaaS fund. Sarah Tavel is a VC who helped scale Pinterest, and then made her way back to the VC world as a General Partner at Benchmark, where she focuses on marketplace and social investments.

Read the full interview on our blog