All Raise Black and Latinx Media Mastery
Equipping Black and Latinx early stage founders with the skills to secure earned media coverage to raise their brand visibility. Applications are now closed. Please follow our social channels for more information.
About Black and Latinx Media Mastery
Black and Latinx Media Mastery Program is a FREE media training workshop for Black and Latinx female and non-binary early stage founders.
Participants will gain the skills to successfully pitch and gain media coverage to gain brand credibility among their customers and potential investors.
We’re proud to bring to you this program piloted by All Raise Boston Chapter. Thanks to our program sponsors UBS, GET Cities, and our event sponsor AWS for allowing us to make this a nationally-scaled program.







Media Placements
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72
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10
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60%
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Game Changing
Everything You Need to Know
Application Process
Applications are currently closed.
Application timeline
Application Deadline → Friday, December 9 2022
Program Start →Kickoff & Orientation - Wednesday, January 19, 2022
Program End →Last session - Wednesday, February 22, 2023
Mandatory Session Dates
Kickoff & Orientation → Thursday, January 19, 2023
Session 1 → Wednesday, January 25 2023
Session 2 → Wednesday, February 8, 2023
Session 3 → Wednesday, February 22 2023
Virtual Graduation Ceremony - Date and Time TBA
Program Specifics
🤔 How many sessions are there? What are the program dates?
Participants will be required to attend the kickoff meeting and all (3) virtual sessions detailed below. There will be one optional in-person event in each cohort city to connect with your cohort and celebrate the completion of the program.
- Kickoff: Thursday, January 19, 2023
- Session 1 : Wednesday, January 25, 2023
- Session 2 : Wednesday February, 8, 2023
- Session 3 : Wednesday February, 22, 2023
- Optional In-person Event: Date and Location TBA
Hosted by All Raise chapters/HQ (New York, DC, Boston, Miami, L.A, Chicago, Bay Area)
⏰ What time will the sessions take place?
We are taking a poll from the group of applicants on the preferred time, and will make a decision on one of the following options based on the cohort members’ availability.
- Option 1: 9:00am - 11:00am PT / 12:00pm - 2:00pm ET
- Option 2: 3:00pm - 5:00pm PT / 6:00pm - 8:00pm ET
💵 What is the cost of the Black and Latinx Media Mastery Program?
There is no cost, but a time commitment is required to complete the program. Your attendance at all (4) virtual sessions is mandatory to complete the program and receive the participant perks. You will be responsible for travel arrangements to the optional in-person celebratory event at the end of the program.
What You Will Learn
❓What are the session topics?
Session 1- Pitching the Media
Learn the fundamentals such as: how to craft a message that is convincing and compelling; understanding how the media works–how and when to pitch the media, how to write an effective media pitch; and how to build a strong media list.
Session 2 - Gaining and Sustaining Momentum
Learn how to ace a media interview by staying on track with the message, understanding what makes a great news story (what the media wants), understanding the connection between social media and traditional media, and how to prepare for the interview including guidance on style and speech.
Session 3 - Brand Positioning For Success
Learn how to leverage media attention to increase sales and brand awareness, how to deliver messages for different types of media (TV, print, digital, etc.), how to recover from a failed interview, how to effectively use sound-bites, and the strategy behind what to do after the interview to promote the coverage.
⚙️ As a program graduate you will receive:
🛗 Media Elevator Pitch
Similar to the classic elevator pitch, we will craft a statement that is short and captivating. The main difference is that this pitch is tailored for the media and will focus on details that allow media outlets to see the potential for a story that is current and relevant.
📄 Press Kit
Throughout this program we will prompt you to gather the right materials to build your own press kit. Some elements include headshot and bio. A photographer will be present at the closing in-person event so that you can get new headshots or refresh your collection!
💪🏾 Confidence
Approaching the media can be intimidating when you don’t know what they are looking for, or don’t understand the process. This program will help to build your knowledge so you can approach your media goals with ease.
🧠 Knowledge of the Media Process
Having an understanding of the media process helps to avoid confusion or anxiety when approaching outlets. In our sessions you will receive tips on the ideal time to pitch, how to pitch, and how to follow up.
👩🏽💼👩🏽💼 Networking Opportunities
This will be a cohort of diverse founders with shared experiences and we plan to create opportunities for you to connect during and outside of the program.
🗣Opportunities to Practice
This program isn’t just about having experts talking to you and telling you what’s best. We want you to feel comfortable applying the techniques and strategies on your own. Session activities and practice time will give you the opportunity to apply what you’ve learned.
📸 Headshot
A photographer will be present to take headshots at the in-person event at the end of the program.
Qualifications
🙋🏽♀️What qualifies as an early stage startup?
Companies that have not yet raised their series A funding round are considered to be early stage. You may have raised a pre-seed or seed round funding round from angel investors and VCs. At this stage, you have developed and deployed your product with early customers, are demonstrating product-market fit, have some sales, and have a small team (typically under 20 employees).
💰What if I haven’t raised any funding for my company, or don’t qualify as an early stage company?
We also take into consideration traction and revenue when reviewing applications. If the content of the program addresses your company’s needs, but you have raised less (or more capital), or you have a larger team, you are still welcome to apply and we will review your submission to assess whether you're a good fit for the program.

Curriculum Overview

2023 Cohort
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Abigail Osei-Tutu
TribeMeets
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Aga Key
AlwaysRepresentED
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Aixa Elgazwe
TrustFundRegistry
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Alicia Maule
givepact
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Amirh Davis
Pillar Cowork and Childcare
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Ana Pompa Alarcon
Founders Registry
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Anna DeShawn Rainey
The Qube
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April Nadine Gurley
Let's Converse, LLC
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Arabia Simeon
Politics on the Go
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Asmara Marek
KINOVAT, INC.
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Aurora Diaz
The Jefas
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Brittany Cassin
DigiCARE Realized
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Camila Lopez
People Clerk
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Camille Newman
Body By Love Inc.
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Charmain Jackman
InnoPsych
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Coquie Hughes
VRMOVX, LLC
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Courtney Howard
Always Love Your Scalp
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Denice Wharton
Suma
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DeShuna Spencer
kweliTV
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Dominique Olowolafe
Lightly
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Passion Artis?
BlaytorBox
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Dumebi Egbuna
Chezie
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Erayna Sargent
Hooky Wellness
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Fernanda Martin del Campo
Stone Tulips Inc.
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Gabriela Bell
Organized Q
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Gabriela Chavez
Pink Lemonade
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Gina Lewis
FRTWN | Freetown, LLC
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Gwyneth Borden
Remynt
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Hennesys Disla
ArmHug
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Irma Cedeno
Diáfano
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Jamira Mitchell
The NIL Spot Podcast
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Jennifer "Jaki" Johnson
WellMiss
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Jessica Olivan
Velara Fintech
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Kala Fleming
Frontline Gig
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Kathryn Smith
Inpathy
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Kazmyn Ramos
Seeking 1610
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Keeana Saxon
Kidogo Productions
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Keva Niver
Boheme Retreats
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Kisha Mavryck Richardson
Gallerii by Culture Purveyor
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LaToria Pierce
Handoff
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Lindsay Martinez
Tourus
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Lisa Love
Tanoshi
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Lisa Michelle
Bridesquad
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Lorenna Feliz Santos
DiaM Life Inc
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Madilynn Beck
The Better Spot
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Marcie Dickson
Alterity ADR
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Mariana Russo Chambers
Cut + Clarity
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Martinique Lewis
ABC Travel Network
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Melissa Gallardo
Bonita Fierce Candles
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Michelle Rhodes
MRRN GLOBAL LLC
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Montre Moore
AMP Beauty LLC
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Naomi Thomas
infinity.careers
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Nicole Clay
Hue
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Nicole Cuervo
Springrose
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Pariss Chandler
Black Tech Pipeline
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Patrice Darby
Tackle
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Romina Silva
FoodWare
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Sara Agate
MuniTask
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Savannah D'Orazio
Casa de la Luna
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Shante Frazier
WellCapped
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Sharon Obuobi
Oarbt
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Sunshine Dunlop
Sanctioned By Gods
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Talaya Waller
Valuables
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Tameshia Rudd-Ridge
kinkofa
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Tarita Thomas
The Menopause Camp
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Tiffany Nelson
Imagiread Educational Consulting LLC
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Tolu Odugbesan
YayVictor
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Victoria Garcia
Apapacho Cacao
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Whitney McGuire
Greenish
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Yawa Degboe
Kids.think.art

Program Manager

Program Facilitator
Past Participants
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Shironda White
Cupcake Therapy
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Tracy Skelly
The Little Cocoa Bean Company
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Leslie Forde
Mom's Hierarchy of Needs, LLC
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Danielle Johnson
Spark FM Online
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Adjoa Edzie
GRUUVV
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Florence Furaha
Meetcaregivers
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Veronica Armstrong
Isle de Nature
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Shauna Worrell-Waldron
NeoLOVE LLC - Welcome Preemie
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Dominique Aubry
Growth Founder
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Domonique Fines
When Founder Met Funder
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Mae Abdelrahman
Nour
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Widline Pyrame
FusionDolls
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Lacy Garcia
Willow
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Andreina Viera
The Vieras
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Sofiat Abdulrazaaq
Goodfynd
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Yasmin Cruz Ferrine
Visible Hands VC
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Leah Freeman-Haskin
BLK Oceans
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Mary Imevbore
The Waeve
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Rachael Junard
You Good Sis
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Kimiloluwa Fafowara
Meet Klara
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Joanna Smith
Allhere
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