All Raise Black and Latinx Media Mastery

Equipping Black and Latinx early stage founders with the skills to secure earned media coverage to raise their brand visibility. Applications are now closed. Please follow our social channels for more information.

About Black and Latinx Media Mastery

Black and Latinx Media Mastery Program is a FREE media training workshop for Black and Latinx female and non-binary early stage founders. 


Participants will gain the skills to successfully pitch and gain media coverage to gain brand credibility among their customers and potential investors. 


We’re proud to bring to you this program piloted by All Raise Boston Chapter. Thanks to our program sponsors UBS, GET Cities, and our event sponsor AWS for allowing us to make this a nationally-scaled program.


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All Raise photograph
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Media Placements

Previous participants have been featured in Glamour, CNN, The New York Times, Forbes, and many more. 

Everything You Need to Know

Application Process

Applications are currently closed. 


Application timeline 


Application Deadline → Friday, December 9 2022 

Program Start →Kickoff & Orientation - Wednesday, January 19, 2022

Program End →Last session - Wednesday, February 22, 2023


Mandatory Session Dates 

Kickoff & Orientation → Thursday, January 19, 2023

Session 1 → Wednesday, January 25 2023

Session 2 → Wednesday, February 8, 2023

Session 3 → Wednesday, February 22 2023

Virtual Graduation Ceremony - Date and Time TBA



Full Program FAQs can be found here. 

Program Specifics



🤔 How many sessions are there? What are the program dates? 


Participants will be required to attend the kickoff meeting and all (3) virtual sessions detailed below. There will be one optional in-person event in each cohort city to connect with your cohort and celebrate the completion of the program. 


  • Kickoff: Thursday, January 19, 2023   
  • Session 1 : Wednesday, January  25, 2023 
  • Session 2 : Wednesday February, 8, 2023 
  • Session 3 : Wednesday February,  22, 2023 
  • Optional In-person Event: Date and Location TBA 

Hosted by All Raise chapters/HQ (New York, DC, Boston, Miami, L.A, Chicago, Bay Area) 



⏰ What time will the sessions take place? 


We are taking a poll from the group of applicants on the preferred time, and will make a decision on one of the following options based on the cohort members’ availability.  

  • Option 1: 9:00am - 11:00am PT / 12:00pm - 2:00pm ET
  • Option 2: 3:00pm - 5:00pm PT / 6:00pm - 8:00pm ET 



💵 What is the cost of the Black and Latinx Media Mastery Program?


There is no cost, but a time commitment is required to complete the program. Your attendance at all (4) virtual sessions is mandatory to complete the program and receive the participant perks. You will be responsible for travel arrangements to the optional in-person celebratory event at the end of the program. 



Full Program FAQs can be found here. 

What You Will Learn



❓What are the session topics? 


Session 1Pitching the Media

Learn the fundamentals such as: how to craft a message that is convincing and compelling; understanding how the media works–how and when to pitch the media, how to write an effective media pitch; and how to build a strong media list.


Session 2 - Gaining and Sustaining Momentum

Learn how to ace a media interview by staying on track with the message, understanding what makes a great news story (what the media wants), understanding the connection between social media and traditional media, and how to prepare for the interview including guidance on style and speech.


Session 3 - Brand Positioning For Success

Learn how to leverage media attention to increase sales and brand awareness, how to deliver messages for different types of media (TV, print, digital, etc.), how to recover from a failed interview, how to effectively use sound-bites, and the strategy behind what to do after the interview to promote the coverage.



⚙️ As a program graduate you will receive: 


🛗 Media Elevator Pitch 

Similar to the classic elevator pitch, we will craft a statement that is short and captivating. The main difference is that this pitch is tailored for the media and will focus on details that allow media outlets to see the potential for a story that is current and relevant. 


📄 Press Kit 

Throughout this program we will prompt you to gather the right materials to build your own press kit. Some elements include headshot and bio. A photographer will be present at the closing in-person event so that you can get new headshots or refresh your collection!


💪🏾 Confidence 

Approaching the media can be intimidating when you don’t know what they are looking for, or don’t understand the process. This program will help to build your knowledge so you can approach your media goals with ease. 


🧠 Knowledge of the Media Process 

Having an understanding of the media process helps to avoid confusion or anxiety when approaching outlets. In our sessions you will receive tips on the ideal time to pitch, how to pitch, and how to follow up. 


👩🏽‍💼👩🏽‍💼 Networking Opportunities 

This will be a cohort of diverse founders with shared experiences and we plan to create opportunities for you to connect during and outside of the program. 


🗣Opportunities to Practice 

This program isn’t just about having experts talking to you and telling you what’s best. We want you to feel comfortable applying the techniques and strategies on your own. Session activities and practice time will give you the opportunity to apply what you’ve learned. 


📸 Headshot 

A photographer will be present to take headshots at the in-person event at the end of the program. 



Full Program FAQs can be found here.  

Qualifications


🙋🏽‍♀️What qualifies as an early stage startup? 


Companies that have not yet raised their series A funding round are considered to be early stage. You may have raised a pre-seed or seed round funding round from angel investors and VCs. At this stage, you have developed and deployed your product with early customers, are demonstrating product-market fit, have some sales, and have a small team (typically under 20 employees).  



💰What if I haven’t raised any funding for my company, or don’t qualify as an early stage company? 


We also take into consideration traction and revenue when reviewing applications. If the content of the program addresses your company’s needs, but you have raised less (or more capital), or you have a larger team, you are still welcome to apply and we will review your submission to assess whether you're a good fit for the program.


Full Program FAQs can be found here. 

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Curriculum Overview

Kickoff 

Location: Virtual 

Date: Thursday, January 19, 2023 

Time commitment: 1 hour 

We will review expectations, develop community guidelines, and fellowship the All Raise way. This is your opportunity to get to know your cohort and get the information you need to successfully complete this program. DoorDash credits for a meal will be provided. 


Session 1 - Pitching the Media

Location: Virtual 

Date: Wednesday, January  25, 2023 

Time commitment: 2 hours 

Learn the fundamentals such as: how to craft a message that is convincing and compelling; understanding how the media works–how and when to pitch the media, how to write an effective media pitch; and how to build a strong media list.

All Raise photograph

Session 2 -  Gaining and Sustaining Momentum

Location: Virtual 

Date: Wednesday February, 8, 2023

Time commitment: 2 hours

Learn how to ace a media interview by staying on track with the message, understanding what makes a great news story (what the media wants), understanding the connection between social media and traditional media, and how to prepare for the interview including guidance on style and speech.



Session 3 -  Brand Positioning For Success

Location: Virtual 

Date: Wednesday February,  22, 2023 

Time commitment: 2 hours

Learn how to leverage media attention to increase sales and brand awareness, how to deliver messages for different types of media (TV, print, digital, etc.), how to recover from a failed interview, how to effectively use sound-bites, and the strategy behind what to do after the interview to promote the coverage.



End of Program Celebration

Location: TBA

Time: TBA

This will be virtual graduation ceremony where you will receive official certificates of completion from All Raise and celebrate the completion of the program.



2023 Cohort

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Program Manager

Nafeza Kingston

Hi 👋🏾, I am an Afro-Indian Guyanese woman with Brooklyn swag. I am obsessed with people and processes. In the group project I am the one making sure everyone feels safe and heard while completing the work,  following a timeline and staying on budget. I ask the tough questions, everything I do is rooted in purpose and I love when people are free to show up as themselves. My background is in project management and operations. I enjoy eating, adventure, great conversations on my friend's couch or at rooftop brunches. If you are interested in project management, tech, operations, business development, fashion, culture , or just someone to keep it real I'm your girl. 


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Program Facilitator

Crain's New York Notable Woman In Sports Business and entrepreneur with two decades of marketing experience in corporate and intercollegiate environments. Frequently speaks on women in the workplace and diversity topics at national and international conferences and seminars.  Van is the founder of Gathering on the Greens, a program to teach women to play golf for business and wellness.  


In her role as a marketing agent, Van secures marketing opportunities for her clients' personal brands and entrepreneurial ventures.  She has worked for, and with, top-tier organizations and media professionals in the country and globally.  The duality of this experience makes Van a highly sought after and a respected strategic thought-leader among her industry peers.   


Van understands how the media works because she has been one of them at various points in her career. 


Van knows first-hand how founders and entrepreneurs benefit from strong media relations practices because she too is a founder and entrepreneur.


On-camera guest appearances, featured in publications, and contributor for outlets such as:  Black Enterprise, Chief Marketer, espnW, Fox5 New York, NFL Player Engagement, NJBIZ, PGA.com, SiriusXM, The Network Journal, WFAN.

Past Participants

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